ReadySet KS2
A premium KS2 revision platform for Years 3–6. SATs prep, 11+ readiness, gamified learning — built to scale and monetise.
Both apps are fully functional, deployed on Cloudflare Pages with Supabase auth. ReadySet is the primary focus — a KS2 revision app purpose-built for the UK market.
940 Curriculum-Mapped Questions
Every question tagged to the National Curriculum. Maths, English, Science, Reasoning — all mapped to the correct year group (3–6).
Year Group Intelligence
Child enters DOB on signup → app auto-calculates their school year. A Year 3 child only ever sees Year 3 content. No confusion, no overwhelm.
Full Gamification Engine
XP points, 5-tier rank progression, achievement badges, daily streaks, leaderboards. Kids stay engaged because it feels like a game.
Parent Dashboard
Parents see real progress — topic confidence levels (red/amber/green), session history, SATs readiness percentage, weekly stats. No guesswork.
Daily Missions
Mixed-subject sessions with 4 topics and 20 questions. Keeps revision varied and prevents subject fatigue. Builds consistent daily habits.
Auth & Multi-Child Support
Supabase authentication with parent accounts. Family plan supports up to 3 children, each with individual progress tracking.
Freemium with hard limits that naturally push conversion. 14-day free trial on paid plans, no credit card required. Stripe integration built.
Free
Try before you commit
- 5 questions per day
- Maths + English only
- Basic progress tracking
- Daily Missions
- All 4 subjects
- Parent Dashboard
- Badges & Ranks
Pro
Everything your child needs
- Unlimited questions
- All 4 subjects
- Daily Missions
- Full progress tracking
- Parent Dashboard
- XP, Ranks & Badges
- Streak tracking
Family
Up to 3 children
- Everything in Pro
- Up to 3 child profiles
- Individual progress per child
- Single parent dashboard
- Family leaderboard
- Priority support
- Save 47% vs 3× Pro
The KS2/11+ revision market charges a premium. ReadySet delivers comparable content at a fraction of the cost — or free.
| Platform | Price | Subjects | Questions | Gamification | Year-Specific |
|---|---|---|---|---|---|
| ReadySet | £4.99/mo | 4 | 940+ | Full (XP, ranks, badges, streaks) | ✓ Auto from DOB |
| Atom Learning | £30/mo | 4 | 90,000+ | Basic | ✓ |
| SATs Companion | £9.99/mo | 3 | 10,000+ | Limited | ✓ |
| BBC Bitesize | Free | 4+ | Varies | None | Partial |
| CGP Books | £5–8 per book | 1 per book | N/A (print) | None | ✓ |
| Twinkl | £6.99/mo | All | Worksheets | None | ✓ |
Our Edge
- Price: 6× cheaper than Atom Learning, the market leader for 11+ prep
- Engagement: Full gamification keeps kids coming back — Bitesize and CGP can't compete on stickiness
- Intelligence: DOB-based year group filtering is automatic — parents don't need to configure anything
- Family value: £7.99 for 3 kids vs £90/mo for 3 Atom accounts
Conservative model based on organic + referral growth. No paid advertising assumed until Year 2. UK KS2 total addressable market: 2.8 million children.
| Metric | Year 1 | Year 2 | Year 3 | Year 4 |
|---|---|---|---|---|
| Free Users | 2,000 | 8,000 | 25,000 | 60,000 |
| Paid Subscribers (end of year) | 200 | 800 | 2,500 | 5,200 |
| Conversion Rate (free → paid) | 10% | 10% | 10% | 8.7% |
| Average Revenue Per User / Year | £48 | £50 | £52 | £54 |
| Monthly Recurring Revenue (MRR) | £800 | £3,330 | £10,830 | £23,400 |
| Annual Recurring Revenue (ARR) | £9,600 | £40,000 | £130,000 | £280,800 |
| Referral Revenue Share (paid out) | -£200 | -£1,500 | -£5,000 | -£10,000 |
| Net ARR | £9,400 | £38,500 | £125,000 | £270,800 |
Assumptions
- 10% free-to-paid conversion (industry average for freemium education is 5–15%)
- 85% annual retention on paid plans (parents re-subscribe each academic year)
- ARPU increases modestly as Family plan adoption grows
- Year 1 is organic only — no paid ads budget
- Year 2 introduces £500/mo Meta ads for parent acquisition
- Referral programme costs factored in at £1 per successful referral
- Hosting costs negligible (Cloudflare Pages free tier, Supabase free tier up to 50K MAU)
Give students a reason to spread the word. Every child gets a unique referral link. When their friends sign up and subscribe, the referrer earns real rewards. This turns every user into a micro-marketer.
Share Link
Every child gets a unique referral code
Friend Signs Up
Free or paid — both count
Both Rewarded
Referrer earns, friend gets bonus
Reward Structure
| Action | Referrer Earns | Friend Gets | Cost to Us |
|---|---|---|---|
| Friend signs up (free) | 50 bonus XP + badge | 50 bonus XP | £0 |
| Friend subscribes (paid) | £1 Amazon voucher | 7-day free trial extension | £1 |
| 5 paid referrals | £10 Amazon voucher (bonus £5) | — | £5 bonus |
| 10 paid referrals | Free Pro for 1 year | — | ~£40 (foregone revenue) |
| School Ambassador (25+) | £50 voucher + Ambassador badge | — | £25 bonus |
Referral Strategies
Classroom Challenges
If 10+ kids from the same school sign up in a month, every child in that group gets a free month of Pro. Creates playground buzz and peer pressure to join.
Leaderboard Sharing
Kids can share their rank and achievements to WhatsApp/iMessage. Friends see "Alex is a Commander on ReadySet!" with a join link. Pure social proof.
Parent WhatsApp Groups
Parents get a referral link too. One parent shares in the Year 4 WhatsApp group → 15 signups overnight. Parents trust other parents, not ads.
Teacher Seeding
Free Pro accounts for teachers. They recommend ReadySet to parents at parents' evening. Teacher referral code tracks signups for school rewards.
Charity Option
Kids can donate their referral earnings to a school charity instead of keeping the voucher. Teaches generosity, gets school buy-in, and is great PR.
Back-to-School Campaigns
September + January spikes. "Share with your new classmates" push with double rewards. Aligns with natural parent buying cycles for revision materials.
Referral Programme Economics
- Customer Acquisition Cost (CAC) via referral: ~£1 — vs £15-25 via Meta ads
- If 20% of users refer 1 friend, and 30% of those convert → 6% organic growth per month
- Year 1 referral budget: ~£200. Year 2: ~£1,500. Scales linearly with growth
- Amazon vouchers fulfilled via Amazon Incentives API (no manual work)
- Free tier referrals (XP only) cost literally nothing but still drive signups
- School Ambassador programme creates local evangelists — cheapest marketing that exists
Three-phase marketing plan. Year 1 is organic and referral-driven. Year 2 introduces paid acquisition. Year 3 scales what works.
Acquisition Funnel
Phase 1: Seed (Months 1–3)
Budget: £0
• Launch referral programme
• Seed 10 schools via teacher outreach
• Parent Facebook/WhatsApp group infiltration
• SEO content: "KS2 SATs revision", "Year 6 maths practice"
• 5 YouTube Shorts: "Can you solve this Year 5 question?"
• Target: 500 free users, 50 paid
Phase 2: Grow (Months 4–12)
Budget: £200/mo
• Meta ads targeting parents of 7–11 year olds
• Instagram Reels: "Revision doesn't have to be boring"
• Mumsnet / school forum presence
• Teacher ambassador programme
• School bulk licensing pilot (5 schools)
• Target: 2,000 free, 200 paid
Phase 3: Scale (Year 2+)
Budget: £500–2K/mo
• Meta ads scaled with proven creative
• Google Ads for "SATs revision app" keywords
• School partnerships (volume discounts)
• TikTok parent content
• PR: "Derby startup disrupts £30/mo revision market"
• Target: 8,000 free, 800 paid
Key Marketing Channels (by expected ROI)
- 1. Student referrals — £1 CAC, highest LTV (friends stay longer)
- 2. Parent WhatsApp/Facebook groups — Free, high trust, high conversion
- 3. SEO + content — Free, compounds over time, "Year 6 SATs practice" gets 18K monthly searches
- 4. Teacher seeding — Free Pro accounts, teachers recommend at parents' evenings
- 5. Meta ads — £10-15 CAC, scalable but expensive. Only after organic channels proven
- 6. School licences — B2B play. £500-2K per school per year. Longer sales cycle but massive LTV
The product is live. These are the features and actions that unlock the next level of growth and revenue.
Core Platform + 940 Questions
Full curriculum coverage, gamification, auth, year group system, parent dashboard. Deployed on Cloudflare.
Stripe Subscription Integration
Free/Pro/Family tiers built. Checkout, billing portal, feature gating all wired up. Needs Stripe account activation.
Custom Domain + Stripe Activation
Connect readysetks2.co.uk domain. Activate Stripe with real price IDs. First paying customers.
Referral Programme + Leaderboards
Unique referral codes, reward tracking, Amazon voucher fulfilment. Year-group-segregated leaderboards with anonymised names.
Adaptive Difficulty
Questions adjust to the child's ability. Struggling kids get easier questions to build confidence. High performers get challenged.
Question Bank Expansion (5,000+)
AI-assisted question generation for deeper coverage. More question types: drag-and-drop, fill-the-gap, multi-step problems.
School Licensing + B2B
Teacher admin panel, class management, bulk discount pricing. Target 10 schools for pilot programme.
Mobile App (iOS + Android)
Native app for app store distribution. Push notifications for streak reminders. Offline mode for revision on the go.
Ready to Launch
The product is built, deployed, and working. Two actions unlock revenue: connect the domain, activate Stripe.